Post by account_disabled on Dec 27, 2023 3:59:49 GMT
Atangible terms depending on the customers history on a website navigation contribution addstobasket certain outgoing phone calls can be extremely profitable in sectors like banking insurance and tourism where the average cart value is quite high. Analytics data enables you to detect these behaviours upstream to generate additional turnover and profit. Our role is also to think about questions of data governance as companies data projects generally stretch across their organisations its important to find the right points of contact to help things advance.
Its not always easy How can brands make the most of their data during the holidays sales periods or Black Friday for example During these hightraffic periods ad space is of course costlier so the challenge is investing in the right channels since you cannot be present everywhere. The other important aspect is product availability and more precisely the visibility that a company Phone Number List into its stock. Its a question of optimising ones merchandising and campaigns in order to promote the right products and avoid pulling buyers into conversion funnels that are limited by stock. Drivetostore is also a contextual element that should be integrated during these periods of intense purchasing. Many searches are done online and materialise once users are in the store. Lastly the real time parameter is crucial. The example that comes to mind is our customer Sephora during the most recent Black Friday sale.
We assisted them through the implementation of realtime reporting they were able to monitor traffic figures and turnover down to the euro during the entire sales period. They were therefore able to closely track their objectives and react quickly with their online promotions. What investment choices would you recommend for the months or years to come For us a data lake is an investment to make. It enables a consolidated silofree view of all data sources analytics data included. You can therefore retrieve diverse data such as call centre data.
Its not always easy How can brands make the most of their data during the holidays sales periods or Black Friday for example During these hightraffic periods ad space is of course costlier so the challenge is investing in the right channels since you cannot be present everywhere. The other important aspect is product availability and more precisely the visibility that a company Phone Number List into its stock. Its a question of optimising ones merchandising and campaigns in order to promote the right products and avoid pulling buyers into conversion funnels that are limited by stock. Drivetostore is also a contextual element that should be integrated during these periods of intense purchasing. Many searches are done online and materialise once users are in the store. Lastly the real time parameter is crucial. The example that comes to mind is our customer Sephora during the most recent Black Friday sale.
We assisted them through the implementation of realtime reporting they were able to monitor traffic figures and turnover down to the euro during the entire sales period. They were therefore able to closely track their objectives and react quickly with their online promotions. What investment choices would you recommend for the months or years to come For us a data lake is an investment to make. It enables a consolidated silofree view of all data sources analytics data included. You can therefore retrieve diverse data such as call centre data.